As the temperature drops and your dog starts curling up in cozy blankets, it’s easy to assume that grooming can take a backseat during winter. After all, they’re not rolling in the mud as much, right? But here’s the truth — regular brushing is just as important in winter as it is in summer, if not more! Skipping the brush can cause matting, dryness, and even discomfort for your pup. A proper winter grooming routine keeps your dog’s coat healthy, their skin moisturized, and their body warm all season long. 🐶❄️

1. Brushing Keeps the Coat Insulated — Naturally

Your dog’s coat acts as a built-in winter jacket. Regular brushing helps remove loose fur and prevent tangles, allowing air to circulate properly through the coat. This keeps the natural insulation intact, helping your dog stay warm without overheating. For double-coated breeds like Huskies, Golden Retrievers, or German Shepherds, use an undercoat rake once or twice a week to prevent matting.

2. Say Goodbye to Mats and Tangles

Winter means sweaters, jackets, and sometimes longer fur — all of which can lead to mats (tight tangles of fur close to the skin). Mats don’t just look messy; they trap moisture, causing skin irritation and even infection. Regular brushing loosens dirt, spreads natural oils, and keeps your dog’s coat soft, shiny, and mat-free. Always brush before and after your dog wears winter clothes to prevent friction-related knots.

3. Healthy Skin in Dry Weather

Cold air outside and dry indoor heating can leave your dog’s skin flaky and itchy. Brushing stimulates the skin’s oil glands, distributing those natural oils evenly through the coat — keeping skin hydrated and less prone to dryness or dandruff. Plus, a gentle brushing session doubles as a bonding moment your pup will love!

4. Helps Spot Hidden Problems Early

When you brush your dog regularly, you’ll notice any unusual changes — like bumps, redness, fleas, or dry patches — before they turn into bigger issues. Winter coats are thicker, which can easily hide problems if you’re not brushing often enough. A quick check while brushing can save your dog discomfort and you an unexpected vet visit.

5. Brushing Reduces Shedding Indoors

Even in winter, many dogs shed to adjust their coat thickness. Brushing helps control loose fur before it ends up on your couch, carpet, or clothes. A slicker brush or deshedding tool can drastically reduce indoor shedding and keep your home cleaner.

Quick Winter Grooming Routine

  • Brush regularly: 2–3 times a week (more for long-haired breeds)

  • Use a moisturizing spray or coat conditioner if your dog’s skin feels dry

  • Trim fur around paws and belly to prevent snow and mud clumps

  • Clean ears regularly to avoid moisture buildup and infections

  • Don’t skip baths entirely — just reduce frequency and use a mild, winter-safe shampoo

Shop our most-loved collections

Expand your email list

Join our newsletter.